What is Apollo AI

Apollo is an AI-powered go-to-market platform that combines B2B contact and company data, prospecting, enrichment, outbound sequences, meetings, calling, conversation intelligence, deal workflows, and automation. Its AI features sit inside the wider Apollo sales platform rather than being sold as a separate model subscription.

Core offerings

  • AI Assistant, AI Research, AI lead scoring, prospecting filters, and waterfall enrichment.
  • Email sequencing, meetings, dialling, mailbox and domain tools, and deliverability workflows.
  • CRM, CSV, and API enrichment plus automated workflows and conversation insights.
  • Organisation-scale credits, mailboxes, governance, security, reporting, and custom plans.

Pricing

As of July 25, 2026, Apollo’s official annual-billing schedule lists Free at US$0, Basic at US$49 per seat per month, Professional at US$79 per seat per month, and Organization at US$119 per seat per month with a three-seat minimum. Apollo states that annual billing saves 20% compared with monthly billing; custom enterprise arrangements are available through sales.

Free includes 900 credits per seat per year granted monthly, five AI Assistant chats, AI Research, two sequences, the prospecting browser extensions, and basic filters.

Basic includes 30,000 credits per seat per year granted up front. It adds the AI Assistant, AI Research and lead scoring, unlimited sequences, advanced filters, deliverability and email warmup, CRM integrations, waterfall enrichment, three meeting events, six intent topics, CSV/CRM/API enrichment, domain and mailbox purchasing, and US dialling with credit usage.

Professional includes 48,000 annual credits per seat and adds sequence A/Z testing, six meeting events, projects, automated workflows, analytics and pre-built reports, unlimited Gmail and Microsoft mailboxes, and 4,000 minutes of call recordings and AI insights.

Organization includes 72,000 annual credits per seat and is designed for larger GTM teams requiring higher allowances, broader administration, security, and support. Apollo also lists optional Inbound and Advanced Dialer add-ons at US$119 per team per month billed annually. Credit-consuming API endpoints vary by operation; Apollo’s current developer documentation publishes the charge rules for enrichment, organisation data, search, news, and AI conversation insights.

AI footprint

Apollo’s AI is embedded across research, lead scoring, enrichment, workflows, and conversation insights. Buyers should assess the full sales workflow, annual credit pool, seat requirements, and API credit consumption rather than treating Apollo AI as a standalone chat model.

Why select Apollo AI

Apollo is a strong fit when a sales team wants data, outreach, enrichment, and AI-assisted execution in one platform. Basic suits structured prospecting, Professional adds automation and conversation intelligence, and Organization provides the capacity and controls required by larger teams.

Official sources: Apollo pricing, Apollo plan and trial guide, Apollo API pricing and credits.