What is Clay

Clay is a go-to-market data enrichment and workflow platform. It combines data from more than 150 providers with multi-provider waterfalls, Claygent AI research, prospecting signals, audience building, sequencing, and CRM or data-warehouse workflows.

Core offerings

  • Multi-provider enrichment, list building, Claygent research, and bring-your-own-API-key workflows.
  • Signals for job changes, company news, social activity, and web intent.
  • Email sequencing, reusable functions, webhooks, HTTP API calls, CRM sync, and audience activation.
  • Enterprise identity, permissions, data integrations, onboarding, and dedicated success support.

Pricing

As of July 25, 2026, Clay lists Free at US$0, Launch starting at US$185 per month or US$167 per month with annual billing, Growth starting at US$495 per month or US$446 per month with annual billing, and Enterprise at a custom price. Clay’s March 2026 pricing system separates Actions, which meter platform execution, from Data Credits, which pay for vendor data and AI.

Free includes 500 Actions and 100 Data Credits per month, unlimited seats and tables, multi-provider waterfalls, up to 200 rows per table, Claygent enrichment, bring-your-own API keys, and the Clay sequencer.

Launch starts with 15,000 Actions per month and a configurable Data Credit allocation. It adds phone-number enrichment, unlimited Audiences search, job-change and other prospecting signals, external email-campaign integrations, reusable functions, recurring enrichment runs, and tables of up to 50,000 rows.

Growth starts with 40,000 Actions and 6,000 Data Credits per month. It adds automatic CRM and data-warehouse sync and enrichment, HTTP API integrations, webhooks, web-intent signals, one ads audience, larger audience imports, and priority support.

Enterprise uses custom Action and Data Credit allocations and adds unlimited audience imports and ad audiences, bulk enrichment, faster source syncing, SSO, role-based access control, data-warehouse integrations, custom agreements, a dedicated Growth Strategist, onboarding, and enhanced support.

Unused Actions do not roll over. Launch and Growth Data Credits can accumulate up to twice the monthly allowance. Clay prices most AI models at a fixed number of Data Credits per task; token-intensive models use variable pricing based on the provider’s actual token cost with no Clay markup. Customers can also use their own model API keys, consuming an Action but no Data Credits.

AI footprint

Clay is a multi-model AI workflow layer rather than a single-model assistant. Clay’s own models and most supported third-party models use fixed task pricing, while advanced reasoning models use variable token-cost pricing. The commercial decision therefore combines plan capacity with the data and model mix used in each workflow.

Why select Clay

Clay is useful when go-to-market teams want enrichment, research, signals, and activation in one programmable workspace. Launch fits early prospecting systems, Growth adds CRM-centred automation, and Enterprise supplies the identity, scale, and support controls needed for a shared GTM data platform.

Official sources: Clay pricing, Clay plans and billing, Actions and Data Credits, Clay AI pricing.