What is Durable
Durable is an AI website and small-business platform that combines website generation and hosting with an AI assistant, CRM, invoicing, marketing and business-management tools.
Plans
As of August 2, 2026, Durable's official help centre lists Starter starting at US$12 per month, Business starting at US$20 per month and Mogul starting at US$80 per month. Registration is free, but publishing requires a paid subscription and each subscription is tied to a business.
Starter and Business each include one published website and a custom domain, while Mogul supports multiple businesses and up to five custom domains. All paid subscriptions include the AI Assistant, website hosting, invoicing and an AI-powered CRM; Business is positioned for expanded business and AI tools, while Mogul is intended for owners managing several businesses from one account.
Billing details
Durable charges in US dollars, supports monthly or annual billing, allows cancellation from the dashboard and offers a 30-day money-back guarantee. Its former Pro plan is legacy and is not offered to new subscribers.
Official sources: Durable pricing, Durable plan and pricing FAQ, Durable billing guide.