What is Hootsuite OwlyWriter AI
OwlyWriter AI’s caption, idea and hashtag workflows are now part of Hootsuite’s wider Wisdom AI layer. Current plans combine AI content creation with publishing, inbox, listening, analytics and team workflows.
Pricing
As of July 30, 2026, Hootsuite’s current first-party pricing guidance lists Standard from US$99 per user per month on annual billing. It supports ten social accounts, unlimited scheduling, AI-generated posts, captions and images, best-time recommendations, a unified inbox, sentiment monitoring, and competitor benchmarking.
Advanced is listed at US$249 per user per month annually and adds unlimited social accounts, custom analytics reports, bulk scheduling, saved and automated replies, message routing, broader competitor benchmarking, and longer listening history.
Enterprise uses custom pricing and adds configurable users, SSO, enterprise support, advanced analytics and inbox, Talkwalker-powered listening, employee advocacy, a generative AI chatbot, compliance integrations, and professional services. The AI assistant is included in the underlying plans rather than priced as a separate OwlyWriter subscription.
Official sources: Hootsuite plans, Hootsuite 2026 pricing guidance.