What is Luma AI
Luma is a multimodal creative platform for image and video generation and editing. Its current official product information identifies Ray3.2 as the video model and UNI-1.1 as the image model, with Luma Agents providing an assisted creation workflow.
Pricing
As of July 27, 2026, Plus costs US$30 month to month or US$300 annually. Pro costs US$90 per month or US$900 annually. Ultra costs US$300 per month or US$3,000 annually.
Plus includes Luma and supported third-party image and video models, guest editing, and commercial use. Pro includes the Plus capabilities with four times the displayed Luma Agents usage. Ultra raises that Agents usage allowance to 15 times the Plus level.
Team, Enterprise, and usage
Team uses custom pricing and adds members, shared projects, sharing controls, analytics, pooled credits, and SSO. Enterprise uses custom commitments and can include training and fine-tuning. Generation consumes credits at rates that vary by model, resolution, duration, and mode; the live pricing page publishes the current per-generation schedule.
Why select Luma AI
Plus is the entry point for commercial creative work, Pro suits regular agent-assisted production, Ultra targets substantially heavier usage, and organisational buyers should use Team or Enterprise for shared controls.
Official sources: Luma pricing, current Luma product and model information.