What is Murf

Murf is an AI voiceover and dubbing platform for producing narration, presentations, training content, localisation, and business audio. Murf Studio subscriptions cover voice generation and editing, while Murf Dub and the API have separate commercial structures.

Core offerings

  • More than 200 voices, styles, and tonalities across 30+ languages and accents.
  • Voiceover editing, AI translation, transcription, Canva and PowerPoint workflows.
  • Commercial and business licensing on paid Studio plans.
  • Enterprise collaboration, security review, invoicing, and custom voice-clone options.

Pricing

As of July 21, 2026, Murf’s annual Studio pricing lists Free at US$0 with ten projects, ten minutes of voice generation, one editor, no downloads, and no commercial rights. Creator is US$19 per month billed as US$228 annually, with 100 projects, 24 hours of voice generation per year, all 200+ voices and tonalities, MultiNative voices, unlimited downloads, Canva integration, and commercial rights.

Business is US$66 per month billed as US$792 annually, with 500 projects, 96 hours of voice generation per year, and advanced controls including Emphasis, Variability, Say It My Way, PowerPoint integration, audio-to-text, and a business licence. Enterprise is custom priced and adds unlimited voice generation, custom project and editor limits, collaboration, SSO, a commitment not to train on customer data, security assessment, purchase-order invoicing, and customer-success support.

Murf Dub is priced separately: its Free Trial includes 200 credits and watermarked exports, Pay as You Go costs US$1 per credit with a US$5 minimum purchase and up to 10,000 credits, and Enterprise dubbing is custom priced with volume discounts and quality-assured review.

Product footprint

Murf should be evaluated as three related products rather than one allowance: Studio for authored voice content, Dub for localisation, and API access for integrated speech workflows. Usage entitlements do not necessarily transfer between them.

Why select Murf

Murf is worth shortlisting when business voiceovers need accessible editing, integrations, commercial rights, and an enterprise path, or when localisation teams want pay-as-you-go dubbing with an optional human quality layer.

Official sources: Murf Studio pricing, Murf Dub pricing, Murf Dub plan features.