What is Pencil
Pencil is an AI advertising workspace that uses agents and workflows to create text, image, video and ad assets, surface audience and performance insights, and launch or track campaigns across major advertising channels.
Pricing
As of July 30, 2026, Core costs US$14 per month or US$11 per month billed annually and includes 50 generations, self-serve AI agents, real-time insights and scores, one workspace, campaign launch and tracking integrations, and chat support.
Growth costs US$55 monthly or US$44 per month annually and includes 250 generations, lower generation cost, unlimited workspaces, and direct access to the product team and roadmap.
Pro uses custom committed-consumption pricing with unlimited generations. It adds bulk feed-based generation, unlimited users, brands and markets, role controls, AI governance and data ring-fencing, training, and dedicated customer success. Custom enterprise add-ons cover managed integrations, fine-tuning, bring-your-own models, workflow changes, pilots, creative services, and training.
Official source: Pencil pricing.