What is Salesforce Einstein
Salesforce’s predictive and generative Einstein capabilities now sit within its broader Agentforce offering. Sales Cloud Einstein remains included in Performance and Unlimited editions and available at extra cost for Enterprise, while autonomous agents use Agentforce’s published consumption or user-licensing models.
Agentforce pricing
As of July 29, 2026, Salesforce Foundations costs US$0 and includes Agentforce Builder, Prompt Builder, Agent Script, Agentforce Coworker, and Agentforce Vibes.
Flex Credits cost US$500 per 100,000 credits and cover customer-facing agents, employee agents, Voice, Digital Wallet, and eligible actions. Standard Agentforce actions consume 20 credits and Voice actions consume 30. Conversation pricing costs US$2 per customer-facing conversation.
The metered Agentforce User License costs US$5 per user per month and requires Flex Credits. Agentforce add-ons for Sales, Service, and Field Service cost US$125 per user per month for unmetered employee usage; Industries add-ons cost US$150. Agentforce 1 Editions start at US$550 per user per month and include 2.5 million annual Flex Credits per organisation.
Buying models
Flex Credits support pre-purchase, pre-commit, and pay-as-you-go buying models, with usage visible in Digital Wallet. Actual cost can also include the underlying Salesforce edition, Data Cloud or other consumption services, so organisations should price the complete deployment.
Official sources: Salesforce Agentforce pricing, Sales Cloud Einstein licensing.